Who Owns My Google Ads Account, Me or My Agency?

Whoever created the account owns it, which means that if an agency set it up inside its own profile, the account and its entire conversion history stay with that agency when you leave.

Web to Spec registers accounts in the client's name with full administrative access from the start, and the advertising budget is paid directly to the platforms by the client.

What Web to Spec puts in the client's name

• Google Ads, Meta Business Manager, Analytics and Search Console in the client's name.
• The advertising pixel and the audiences built from it.
• Advertising budget paid directly to the platforms rather than through Web to Spec.
• Domain, hosting and source code registered to the company.

Why the history has value

The third point matters beyond convenience: when budget passes through an intermediary without account access, actual spend cannot be independently verified.

Because of this arrangement every Web to Spec report is checkable at source without a special request — including the figures published from Tomika's account, to which the client holds full access.